Matt Kelly joined the Archant Group, which owns more than 130 regional publication brands in the United Kingdom, as its newly-appointed Chief Content Officer in November 2015. With ample experience on both a local and international scale and across various platforms, he has been behind the launch of successful digital brands like MirrorFootball.co.uk and 3AM.co.uk. Having begun his career in regional papers like Formby Times and Liverpool Echo , Kelly went on to occupy leadership positions at The Daily Mirror and Mirror Group Digital, and played a significant role in the digital transformation of the Argentinean newspaper Clarín as part of his role as director of the Barcelona based consulting agency Cases i Associats. Prior to joining the Archant Group, he was Group Digital Director at LocalWorld, now part of Trinity Mirror. Kelly is currently responsible for leading the content strategies of Archant Group’s different publications across an ample variety of platforms: from newspapers and magazines to mobile, applications and television.