PushApps makes push notifications more valuable to the reader and more profitable to the publisher. We, the Global Editors Network, asked PushApps a few questions for our Startups For News competition, ahead of the fifth pitch battle where they will be participating. To vote for PushApps, please do it here.
GEN: What problem are you solving?
PushApps: In one hand push notifications is one of the most important tools for publishers to make their users re-engage with their app but on the contrary, the common phrase for the end users is “I hate push notifications.”
PushApps solves it by making push notification more valuable to the user and at the same time more profitable to the publisher.
What is the solution you are offering?
Without replacing the push service, we managed to make the push notifications more personalized, engaging and interactive. More personalized by sending each user the content based on their profile and usage history and more engaging while automatically getting actions from inside the app to the push notifications. Is is also more interactive with our unique polls and feedback features.
List a few reasons why you are better than your competitors
- The push notifications services — You don’t need to replace your push notifications service to use PushApps. Your push notifications service doesn’t offer you to monetize your push notifications.
- Monetization platforms — You can find monetizations platforms to all kind of real-estates of the app, but PushApps is the only platform that offers monetization to your push notifications.
How does your company make money?
Our business model is revenue share based on the monetization.
The publisher doesn’t pay us for using our service, but we will pay the publisher once a month based on his push notifications traffic.
In some cases, we can offer the publisher guaranteed revenue-per-thousand notifications (RPM) no matter the Click-through-rate (CTR).
What are your next steps?
After raising our seed fund, now we concentrate on growing our network both in Europe and the US.